MC Church: Reasons to Join BandLaunch

November 11, 2019

Top ten reasons to apply to BandLaunch

  • Learn how to make my music heard

We have hints and tips on making your digital footprint effective – how to use free tricks, and how to measure if what you’re doing is effective.

  • Learn how to make money from my music

This includes important things like royalty payments for songwriters, sync licences, mechanical, broadcast and performance royalties, and fair pay for performance, swag, and special experiences.

  • Learn how to make a band agreement – essential to avoid some of the traps of success. 

So many bands have wasted their energy by not being clear with each other how to manage the success you are all striving for. It’s not that difficult to work it out beforehand. 

  • The chance to be a part of a group of elite up and coming Canadian musical talent

You can be a part of a great supportive community, and brag to your friends!

  • Prizes and give-aways !

Wait ‘till you see the T-Shirts, custom picks, trophies, and stickers.

  • A chance to hear directly what CBC looks for in a song… from CBC program director Julian Tuck!
  • A certificate of completion, suitable for framing

You can put it in your studio or your bedroom, or keep it lovingly in your guitar case. 

  • A chance to participate in an amazing charity concert for the Unison Benevolent Fund

We can’t wait for this great event. We will be running the event with live hookups from Waterloo at a famous rock venue. A chance to show off our brilliant chops. And all for a great charity, the Unison Benevolent Fund.     

  • A chance to learn some really complicated stuff in a fun way with The Doctor, MC Church, and

We want every band to succeed and be able to make a living from their music. We don’t have a magic formula, or a guarantee, but we will be able to give you some great ideas to improve your revenue streams and be able to take your music more seriously. 

  • BandLaunch is sponsored and supported by the Canada Council for the Arts

That’s just cool.  We all pay taxes, and this is a great way to get value back for all that money. Plus, we can help you get the most value for your hard work as a musician. 

BandLaunch Application Deadline Extended!

We have a great roster of talented bands already signed up, and we’d love to have your band onboard.

BandLaunch is pleased to announce that the application deadline has been extended for our course sign-up. We are open for signups until the end of November.

We have some great content, well organized by educational and legal professionals, who are also practicing musicians. Our course will be a fun romp through some serious and important material – stuff a band needs to know to turn your musical dream into a proper career.

Sign up now at

For immediate release                                                               October 15, 2019

Helping Canadian Musicians take charge of their economic future 

Learn strategies to get paid and use digital technology to your band’s advantage

Get great advice from industry experts FOR FREE, sponsored by the Canada Council for the Arts 

Waterloo, Ontario – Starting October 15, 2019 an on-line window will open up to all Canadian musicians to sign up for the first ever FREE online music business course designed specifically for Canadian musicians to learn the ins and outs of today’s changing music industry.

The course starts in November 2019 with a maximum 50 spots available.

Funded by a significant grant from the Canada Council for the Arts, BandLaunch is unique:

  1. BandLaunch will show you and your band the rules that the music industry uses – copyright laws, licenses, merchandising, agreements, digital technology, streaming, deals, and more that will determine your success as a musician.
  2. We have hours of interviews with industry movers and shakers. We will be delivering the course in a live ‘show’  format for approximately 12 weeks to make sure that it is both informative and entertaining. 

BandLaunch is founded by Mark Church; entrepreneur, music producer, and former MBA instructor at Wilfrid Laurier University, and Roland Hofer; long-time Canadian musician and artist. Their goal is to empower Canadian musicians with a comprehensive toolkit to succeed in today’s digital music world.

Says Church, “Musicians need to know how the revenue streams work in our current age of digital distribution.  The shift from a unit sales-based revenue model to models based on licensing and performance requires new strategies. We can shed some light on how to get musical success in the digital universe, and help Canadian musicians run their band like a business.”

Sign up now for BandLaunch at:

For more information please contact: 
[email protected]

Death of the CD: Making a living in the music business even if you’re not Drake.

“Talk like an artist, but think like business.”

Death of the CD: Making a living in the music business even if you’re not Drake.

“Talk like an artist, but think like business.”

It’s no secret that the music industry has shifted to digital, with record deals of the past becoming scarce, traditional music sales declining, and the emergence of streaming media.

Although Canadian record companies are reporting increased revenue; these increases are primarily in the Hip-Hop/R&B genre led my musicians like Ed Sheeran, Drake, and Alessia Cara – but these folks are still working with traditional music label deals and they get a ton of public exposure.

Back in the 70’s, musicians would make the trip to Sunset Boulevard to “be discovered” by the bigwigs running the music labels. In the 80’s it was the east coast and in the 90’s it was Seattle.

In today’s music world physical locality is almost irrelevant for artists and bands trying to gain access to their audiences. Enter the great opportunity of world-wide streaming.

World-wide streaming services opened up endless possibilities for Canadian musicians in this new digital era; and, sure . . . leaps and bounds have been made by some; but we all know how this fairy-tale has ended up. Canadian musicians are still finding it difficult to find equitable pay in the streaming world. Spotify and YouTube are the largest streaming services, yet, they pay the least with an average stream rate of $0.0038 and $0.0006 per play.

Sounds wonderful, right?  All of the hard work, creativity, and endless hours putting a few songs online and musicians might earn enough to buy a loaf of bread and some crappy meat-like substance to make a sandwich or two.

But, it’s not all bad. You don’t have to be “an antisocial pessimist.” (Alessia Cara)  –  This is certainly not the time to get down on all that is wrong with today’s music industry. In fact, this is the time to re-group and re-think about how to approach making music given what there is to work with.

First, what have we learned from the digital disruption in today’s music business? 

Well, we have learned that making money in today’s digital world can suck big time. 

But maybe . . . just maybe . . . it’s also because there is a seemingly overwhelming amount of digital possibilities that many musicians simply don’t know where to place their focus so they just go out guns-a-blazing and end up crap-shooting on apps like Spotify, Apple iTunes, and YouTube and hope that the outcomes will be different for them.

But, we know this crap-shoot simply isn’t’ working for most musicians.

So how do Canadian Musicians approach the new revenue and marketing realities of practicing musicianship and making a living at it?

We believe there is a better way. We believe that musicians need to take a step back and re-evaluate what they do. We believe that musicians need to readjust their thinking and think like an entrepreneur:  To plan their work and work their plan.

This is where BandLaunch for Canadian Musicians comes in. Funded by a generous grant from the Canada Council for the Arts, BandLaunch is the first of its kind to offer Canadian Musicians a fully comprehensive course in The Business of Music.

Out with the old financial models of the 70’s, 80’s and 90’s and in with a new way of thinking; BandLaunch arms Canadians musicians with a new way of thinking about themselves as entrepreneurs in today’s digital age. 

The BandLaunch course addresses all things in the modern music industry; From production (e.g., recording technologies), to delivery (e.g., marketing and streaming), to Canadian business law (e.g., copyright, licensing and policing in the digital age).

BandLaunch shows Canadian musicians how to methodically tap revenue streams that put their music and their band front and center; capturing new audiences while also complimenting the iTunes and Spotifys of this world.

Starting in October 2019 an on-line window at

will open up to all Canadian musicians to sign up for this first ever FREE online music business course designed specifically for Canadian musicians to learn the ins and outs of today’s changing music industry.

Applications are first come first serve with an availability of 50 spots where 20% of spots will be dedicated for musicians with disabilities. Notices will go out in October, 2019 informing the successful applicants and the 12-week course will begin in November. We have plenty of surprises, give-aways, awards, certificates, and a big charity concert at the end of the course!

BandLaunch is founded by Mark Church (MC Church); entrepreneur, music producer, and MBA professor at Wilfrid Laurier University, and Roland Hofer AKA ‘The Doctor’; long-time Canadian musician and artist.

“We can’t give away all of the secrets of how to succeed in today’s music world – mostly because it is a little more complicated than a few bullet points in a blog post,” says Canadian musician and founder, Roland Hofer. “While research can be very helpful, we believe that musicians need to be informed properly about how to create their very own music business.”

Says Church, “With the right information, Canadian musicians can make plans to jumpstart their success with revenue models that work in today’s digital reality. We hope to show musicians a number of better roads to more successful outcomes.  We will start to hear more Canadian Music in our ears and in our hearts.”

© WaterRabbitDesign 2019

Cindy Ward, PhD 

Behavioural Scientist, Social Psychology

Researcher, and Business Development